A is for Apple

This was in the Australian news a month or so ago.

"Buy buy mummy: iPad toddler's spending spree" - The Age, 15th September, 2010.

The story of three-year-old Sienna Leigh of Sydney, who ran up a AUD$50 bill on her mother's credit card in the online Apple store buying iPad applications. Her mother didn't notice until she saw the emailed receipts for Sienna's shopping spree after the little one had gone to sleep.

The kid has skills with technology - I'll give her that. I'm 28, and I'm not sure I could do much with an iPad beyond turn it on without being shown how, let alone find the Apple store and purchase applications. This little girl is only three - she can't yet read or write her own name, but she can go shopping online on her mum's tab.

But while the article seemed to almost jovially research how Sienna managed her feat, and detailed how to disable iPad access to the Apple store for other parents, I found myself asking a more fundamental question.

Why the hell does a three-year-old have an iPad of her own? Following on from that, why does she spend a few hours a day obviously unsupervised with an incredibly expensive and sophisticated piece of technology, which also happens to have access to the internet?

For those of you less in the know, or who like me don't champ at the bit every time Steve Jobs releases another "must have" Apple product, the iPad is just like an iPhone - only bigger. Six times bigger, to be exact. Touch screen display, huge internal memory, internet, access to all kinds of applications ranging in levels of usefulness, practicality, entertainment and idiocy. Oh, and you can also make phone calls with it. iPads retail at AUD$629 in Australia for the most basic model, and over AUD$1,000 for the top of the range version. (€499 - €799 on the German Apple website for those not familiar with the Aussie dollar.)

With those prices in mind, it seems like a good time to repeat my previous question. Why the hell does a three-year-old have an iPad of her own, regardless of whether or not she shares it with her siblings (as is mentioned in the article)?

There are so many issues I have with this. I'm going to stick with just three though. The first is the price of the thing. AUD$629. It's a lot of money. I've only spent anywhere near that amount of money on two purchases (flights aside). A car, and my current digital camera. I could possibly understand an adult spending that much money on a piece of technology for themselves, especially if he or she is an Apple fanatic.

I cannot understand spending that much money on one non-essential item for a child, regardless of what it is, how old they are, or whether or not they are going to share it. Aside from still not understanding why exactly a three-year-old needs an iPad (or for that matter, a computer of any kind), giving a toddler something, half of which happens to be made of glass, is asking for trouble. iPads are easily broken by adult users as it is - just google "broken iPad" if you don't believe me. The screen is glass, the back casing is smooth metal, and there's nowhere for hands, large or small, to get a good grip. In short, it's pretty easy for it to just slip out of your hands and crash onto the floor. The LCD is also prone to distortion, and could easily be put out of action by an energetic poke from enthusiastic little fingers. Game over. At least until it's fixed or replaced.

My major beef though wasn't so much what it was spent on, but what it wasn't spent on.
Take that wad of fifty dollar notes. Here are some alternatives to lining Steve Jobs' pocket with it.

1. Save it. Put it in a trust fund - a savings account, term deposit - whatever. If you want to get a little something on the way back from the bank, grab a stack of colouring books and a pack of crayons. There'd still be over AUD$600 left. $200 per kid in a savings account. Not bad.

2. If the urge to spend is that strong, round up the kids and let them loose in the local toy store with the cash. Think of the number of books, Lego sets, bats and balls, dolls, crayons, board games, and action figures you could get for the same amount of money!! Instead of taking turns with an iPad (or anything else for that matter) which invariably leads to bickering and fighting (and let's face it, who needs more of that?!), all of the kids could use these toys simultaneously and further their development in the process. Get them to hone their fine motor skills and thinking processes, broaden their imagination, learn hand-eye coordination, learn their ABCs while turning real pages of real books, and best of all, run around outside in the fresh air, playing with each other and getting some exercise (considering the rising obesity rates around the world, who can argue with that?), rather plonking them alone on the couch with a touch-screen computer as a high-tech babysitter.

Sure, Apple might have games and applications suitable or even designed for children, but at the end of the day, it's still a computer.

(NB: I originally wrote this on the 16th of September, but never got around to posting it. That is, until I noticed this in the New York Times.
"Toddlers’ Favorite Toy: The iPhone" - New York Times, 15th October, 2010.
It's nice to know I'm not the only one alarmed by the increasing role of technology in childhood, and its ramifications. -A)